         
July 14, 2008 Temple
Emmet Williams RealtorŪ, former Broker Click
here for Profile of Kerstin Williams, Temple's Partner
| Born
in Cleveland, Ohio, Temple is "the marketing machine" behind
the success of the listings which he and Kerstin sell. Educated
at Yale, Temple spent many years as a journalist and editor (for a
daily newspaper in New York City, an international news magazine in
Africa during the 1960s, and The Readers Digest in the 1970s). He
developed marketing software in the mid-1980s. This led to the company he owned
becoming the principal contractor at IBM's multimedia laboratory in New York.
He was the President of the US office of the largest business-to-business
marketing consultancy in the world, Anderson & Lembke. |
In the mid-1990s, Temple developed the Accelerated
Sales program at the 2nd largest real estate broker in Boca Raton,
FL. He later became the Principal Broker at Accelerated Realty Sales, and
the driving force behind the Real Estate Marketing Corp of America. He
has sold millions and millions of dollars worth of homes in Boca. |
True
or False? Real Estate at the Boca Country Club sells almost immediately!
|
BOCA RATON -- July 14, 2008 -- The correct answer is "false".
As of this writing, 42 homes are available at the Boca Country Club. How long have
they been on the market? Almost nine months, on average.
Does
that mean the real estate bubble has popped? See our article on the housing bubble for the answer to that.
Despite the number of people who want to live in Florida, things definitely have slowed down. While
prices continue to climb, sales are not on the same ladder.
Since the start of the year, less than 2 dozen homes have sold at the Club. That's about half the number that sold in the same time frame a year earlier. It's even worse than that compared to 2 years ago. |
Also, the disconnect between sellers and buyers has widened. While sellers think they can move their property in a few months for increasing prices, the absorption rate suggests it takes over 2 years, for lower prices.
Sadly,
some Realtors® suggest they can achieve "immediate sales"
to get a listing. "I have a buyer for this home," they say. Once they
take the listing, the buyer mysteriously disappears.
Moreover,
many real estate agents equate taking a listing with their willingness
to promise larger-than-likely prices. There's an old saying in the real estate
business: "List To Last." Whoever has the listings relies on the nature of the market to reach enough sales to hang on to the lifestyle
they enjoy, if they sell your home or not. |
But when things start to slow down, it
often leads to a frustrated seller. Some Realtors® reason
that they just need more listings to reach their goals, since they sell fewer
of them. New sellers enter the market
willing to believe their homes are worth more than the market will pay. Over-promising
agents grab the listing (at any price). They lower the price when the seller gets
frustrated. They lower it more when it proves to be "stale" because
it did not sell (at the right price) in the critical first three weeks of listing. They blame it all on the market. Eventually they make the sale. They
move on to their next overpromise.
There
is another way. If you want the truth, and hard work aimed at getting you the
best price, list with us. Nobody understands cyberspace selling better than we
do. And nobody does a better job of selling your home. |
| Our Solemn
Pledge to Buyers in Paradise. As real
estate Transaction Brokers, Kerstin and Temple Williams guarantee the following,
and we will relinquish our licenses as real estate practitioners if we do not
live up to each and every one of them. 1. We will deal
honestly and fairly with you in your real estate transaction. 2.
We will account for all funds, at all times in your real estate transaction. 3.
We will use skill, care and diligence in your real estate transaction. 4.
We will disclose all known facts to us that materially affect the value of the
residential real property you consider buying, including those things which may
not be readily observable to you. 5. We will present all
offers and counteroffers in your real estate transaction in a timely manner, unless
you have previously directed us to do otherwise, in writing. 6.
We guarantee limited confidentiality in your real estate transaction, unless waived
in writing by you. This limited confidentiality will prevent disclosure that you
will pay a price greater than the one submitted in a written offer in your real
estate transaction. It will prevent disclosure of the motivation you have in buying
the property in your real estate transaction. It will prevent disclosure that
you will agree to financing terms other than those offered in your real estate
transaction, or of any other information you request to remain confidential in
your real estate transaction. |
Why
list with us?The
Palm Beaches has more than enough real estate associates ... it's no joke that
there's about one for every 15 homeowners. So what makes us different from other
hard-working Realtors®? The
answer goes far beyond our decades of experience
in real estate, or our knowledge of cyberspace selling and real estate in general. It
starts with our unique marketing
plans (click on the link to see a typical one). And our initial comparative
market anaylsis (this links to a typical one, which is a PDF file
... PDF stands for Postscript Data File ... they can take a while to load). Both
the real estate marketing plan and the real estate comparative market analysis
point to our greatest strengths ... integrity, honesty and reality when selling
a home. When you list with
us, we help you from the initial contact to the closing table ... every step of
the way. We don't list and hope the home sells itself. We bring the market to
you. And we help stage
your home for top dollar. Give
us a call. Sell your home. It will be our privilege to do so. |
20 ways smart
sellers raise the price of their home.
Even if you sell your home "as is, subject to inspection"
you
can do a lot to raise its price. A top-notch Realtor® will probably hand you
a list that looks something like this: 1.
Curb appeal sells: Do some landscaping. Plant some flowers. Remember
that the front door greets buyers. Make sure it looks new. 2.
Decorate For A Quick Sale: Faded walls and worn woodwork reduce
appeal. Invest in a few cans of paint. Brighten up the interior. 3.
Let The Sun Shine In: Open draperies and curtains and let the prospect
see how cheerful your home can be. Dark rooms do not appeal. One trick which always
seems to work is to replace 60-watt bulbs with 100-watt bulbs, and have your Realtor®
turn them all on, even for a daytime showing (and off after the showing).
4. Fix That Faucet!
Dripping water suggests faulty plumbing, one of the greatest fears that savvy
buyers have. 5.
Repairs Can Make A Big Difference: Loose knobs, sticking and squeaking
doors and windows, warped cabinet drawers, and other minor flaws detract from
home value. Fix them. Most buyers assume there will be ten hidden problems for
every one they see. 6.
Clutter clogs sales: Display the full value of your space by removing
all unnecessary articles. Consider storing things you don't need all the time.
7.Safety First:
Keep halls and stairways clear. Avoid cluttered appearances and possible injuries.
8. Clean Your Closets:
Neat, well ordered closets look bigger, suggesting that storage space is ample.
One of any home's biggest deal-killers remains: "Not enough closet space."
9. Bathrooms Sell
Homes: Check and repair caulking in bathtubs and showers. Make
the room sparkle! 10.
Arrange Bedrooms Neatly: Remove excess furniture. Use attractive
bedspreads and window treatments, with freshly laundered curtains if you use them.
11. Harmonize The
Elements: FM radio or stereo on softly, TV off. All lights on,
day or night. Drapes open in the daytime, closed at night. If it's hot, cool it!
12. You Can Sell Pride
Of Ownership. Cleanliness counts. Potpourrie works. So does a nice-smelling
stew simmering on the stove. Happy buyers often tell us: "I liked the smell
of the home." And you'd be surprised how many people walked away from a "perfect"
home because "the owners were smokers." 13.
Three's A Crowd: Avoid having too many people present during a
showing. Potential buyers need to feel at home, not like intruders being hurried
through the house. 14.
Noise does not sell well. Let the Realtor® and buyer talk,
free of disturbances. Background "soft playing" music is okay, but the
wrong sounds will turn buyers off. Noisy children and animals are roadblocks to
a contract
and traffic, trains, and planes must be dealt with honestly,
if they are part of the deal. 15.
Pets Underfoot? Keep them out of the way ... preferably out of
the house. Many people are acutely uncomfortable around animals. Nothing can stop
a sale faster than man's best friend, wagging its friendly tail at a prospect
with an allergy. 16.
Silence Is Golden: Be courteous but don't force conversation with
a potential buyer. He wants to inspect your house, not pay a social visit.
17. Be It Ever So
Humble: Never apologize for the appearance of your home. After
all, it has been lived in. Let the trained agent answer any objections. That's
the job of your Realtor®. 18.
Never Stay In Your House With House Hunters: Let the agent handle
it, and remove yourself if possible. Remember that the Realtor® has worked
many hours with these people, and knows what they're looking for, and how to work
with them. Let the Realtor® do the job without interference.You may feel that
an agent isn't showing the important features of your home to the prospect, but
the agent knows people aren't sold by details until they've become emotionally
involved with the "big picture" of your home. The presence of any member
of the seller's family can't help. It always unnerves possible buyers. It often
prevents a sale. 19.
Don't Put The Cart Before The Horse? Trying to dispose of furniture
and furnishing to a potential buyer before he has purchased the house often loses
a sale. 20.
Let your Realtor® discuss price, terms, possession, and other factors with
the prospect. They are qualified to bring negotiations to a favorable
conclusion. A smart Realtor® knows, in certain rare cases, when to tell a
buyer and seller to sit down and negotiate the final price on their own. And if
you don't think you have a smart Realtor®
well, you know where to find
them if you are reading this page. | Contact
Information Mailing Address: 3755 Mykonos Court, Boca
Raton, FL 33487 E-mail Address: E-Mail Kerstin
or E-Mail Temple
Direct Phone: 561-241-6323 Cell phone: 561-271-8121 (Kerstin) 561-251-6187
(Temple) Direct Fax #: 561-241-6358 Office
Address: Realty3000, Inc., 21301 Powerline Rd., Suite 309, Boca Raton, FL 33433
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